I need this thing done. Can it be done faster? Ah, we need it faster than that. Sounds familiar right? Words that Marketers and Creatives alike have heard over and over again. With the rise in popularity (and success) of content marketing, there is more pressure on marketers to deliver great content as quickly as possible. Whether that’s blog posts, videos, social media content, or podcast episodes, now more than ever marketers are expected to deliver high-quality content as quickly as possible. If only there was a solution…
[AI has entered the chat]
In 2024, there’s no shortage of posts, ads, and websites targeting us, claiming to be the best AI tools out there. Sometimes, we can’t even be sure if what you’re being shown is actually AI or a cleverly automated program. But why all the fuss? Is AI all it’s cracked up to be? If it is, how can marketers get the best out of AI? And what are the best AI tools for Digital Marketers to use in 2024? We will answer all of these questions in this article.
Why is AI important to Digital Marketers?
AI has come a long way since its early adoption and is no longer just a tool for writing blog content and articles. With the release of ChatGPT 4 and GPT Teams, people can have access to many different types of GTP’s. You can create images, generate logos, generate prompts, do research and analysis, programming, web design, and more.
This is huge news for all types of Marketers. Those in large businesses that can now streamline their tasks and produce more content or explore another avenue for creativity and output, and those in smaller businesses that perhaps haven’t had the resources or budgets to be able to do all of the above!
According to WebFx.com “over 80% of marketers worldwide now integrate some form of AI into their online marketing activities”; and whilst there has been widespread adoption, there is plenty of discussion over whether AI is ethically correct and the results you can get when using it. Whilst this would be another blog entirely, it’s safe for us to say that AI is here to stay and will be changing the way that marketers work for the foreseeable future. So, what can AI do for you and where could you be using it?
Our top 11 AI tools for Digital Marketers in 2024 (so far):
1. Opus.pro: Imagine editing videos with a snap of your fingers, catching those viral moments, and jazzing them up with subtitles and graphics. It’s like having your own social media magician, saving you precious time and skyrocketing engagement.
3. Hypotenuse AI: Crafting engaging ad copies becomes a breeze. Whether it’s for Facebook, Google, Instagram, or LinkedIn, you’re weaving compelling narratives that grab attention effortlessly. It’s like being a storyteller for the digital age.
4. Neural Love AI: Enter the realm of boundless creativity with AI-generated images and art, free from copyright worries. It’s your secret ingredient for unique and captivating visual content that stands out.
5. Grammarly AI: Polishing your content to perfection becomes second nature. Say goodbye to grammatical faux pas and hello to clear, compelling communication that resonates with your audience.
6. Zapier AI: Automate those repetitive marketing tasks and focus on what truly matters—creativity and strategy. It’s like having an extra pair of hands, freeing you to soar to new heights.
7. Visenze AI: Revolutionise the shopping experience with instant product recommendations based on photos. It’s like having a personal shopper in your pocket, making every discovery a delight.
8. LangChain: Transform SEO insights and ad campaign data into actionable content with ease. It’s your bridge from data to strategy, simplifying the journey to engaging content.
9. HeyGen: Unleashing high-quality written content, from articles to marketing copy, becomes a walk in the park. It’s your portal to maintain a vibrant and engaging online presence with ease.
10. ChatGPT: Navigate the world of content creation with a versatile companion capable of crafting texts, answering queries, and more. It’s like having a chat with a wise friend who knows a bit about everything.
Some final thoughts:
As you can see, the above are just some of the many tools available for Digital Marketers out there today and long gone are the days of a simple AI-generated article.
By incorporating even some of the tools above, you can find new ways of working that could increase your productivity and help get you out of those creative slumps. A word to the wise, be vigilant and use what makes sense for you and your budgets! But more importantly, have fun with it and experiment. The world of AI is growing every day and its capabilities will only get bigger.
Interested in learning more?
Are you interested in seeing if you can enhance your digital marketing strategy with AI? Curious about how these tools can elevate your brand’s online presence? Get in touch to speak to one of our experts from Sleeping Giant Media.
